Trad funnels don’t reflect real customer experiences and often silos marketing teams. I’ve proposed something new: The In & Out Market Map. It's free and it’s backed by some of the smartest, most renowned marketing effectiveness and human behavior research of the last decade.

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People can't buy what they don't remember.

Short videos about brand strategy and marketing, uploads of my past webinars, and audio-only content—almost like a podcast—but far less regular.