Greg Shumchenia
I have two decades of experience in brand marketing, brand and creative strategy, and marketing effectiveness on the agency and brand sides. I’m currently VP of Brand Strategy at Kinder’s.
I help companies make their brand unforgettable. I believe in evidence-based marketing and use discoveries from marketing science to inform strategic decisions and category design principles that prioritize creativity and distinctiveness as drivers of effectiveness.
I’ve done this for brands like Intuit, Mailchimp, Coca-Cola, Microsoft, New Balance, The Ritz-Carlton, Hidden Valley Ranch, Checkers and Rally’s, Stubb’s BBQ, Harry's, Kingsford, Brita, Fresh Step, Stonyfield Organic, Fisker Automotive, Navy Federal Credit Union, Otis Spunkmeyer, Salesforce, and Lightlife Foods.
Sometimes I write about branding, advertising, and consumer behavior. You can read those things here.
