Greg Shumchenia
I have 17+ years of experience as a brand marketer, strategist, and category planner on the agency and brand sides. I’m currently Head of Global Brand & Strategy at Intuit’s creative studio.
I help companies make their brand unforgettable. I believe in evidence-based marketing and use discoveries from marketing science to inform strategic decisions and category design principles that prioritize creativity and distinctiveness as drivers of effectiveness.
I’ve done this for brands like Intuit, Mailchimp, Coca-Cola, Microsoft, New Balance, The Ritz-Carlton, Hidden Valley Ranch, Checkers and Rally’s, Stubb’s BBQ, Harry's, Kingsford, Brita, Fresh Step, Stonyfield Organic, Fisker Automotive, Navy Federal Credit Union, Otis Spunkmeyer, Salesforce, and Lightlife Foods.
Sometimes I write about branding, advertising, and consumer behavior. You can read those things here.
