Brand marketer, strategist, and category planner. Some things I’ve done:Turned clustomers into customers.Took the guesswork out of email marketing.Gave small businesses a Big Game spotlight.Killed email.Gave emerging designers access to fashion week.Sold vegan food to meat eaters.Made ranch more than just a salad dressing.Helped a fast food chain start a foodie movement.Called out bullshit cat litter claims.Transformed a razor brand into an identity brand.Got Americans to drink diet soda again.Took the shame out of eating frozen meals.Got people to stop going to the emergency room.Turned blood donations into blood donors.Destroyed saw blades to sell more saw blades. Made a better Twinkie.Changed how burgers go to market.Made a bottle hold more than just BBQ sauce.